Post sale optimisation and how personalisation changes everything
JONATHAN NEWMAN, ( caravelo ( , CHIEF COMMERCIAL OFFICER
SHORT AND SHARP: POST SALE OPTIMISATION AND HOW PERSONALISATION CHANGES EVERYTHING
Understand why post sale optimization of revenue still represents the most significant form of ancillary revenue opportunity and how personalisation is powering new standards in it. Learn about how personalisation drives the concept of total optimisation across channels and across the customer journey. Best practices and impactful strategies.