SPEAKERS
HARALD DEPROSSE, MILES AND MORE, MANAGING DIRECTOR
JOUNI OKSANEN, AIR BALTIC, SVP ECOMMERCE, MARKETING AND SALES
ALI REBAIE, DATA ANTHROPOLOGIST, REBAIE ANALYTICS GROUP
MODERATED BY
KERSTIN LOMB, SUN EXPRESS, CMO BRAND, MARKETING & CORPORATE COMMUNICATIONS
OPPORTUNITIES THROUGH INTELLIGENT INNOVATION AND USE OF DATA AND AI TO BUILD CUSTOMER
STICKINESS IN A CHANGING ENVIRONMENT
Customers get ever more demanding, the market environment is fierce. As a result loyalty to a brand is not as straight forward as it used to be. We will discuss opportunities and challenges that this creates, how to find the right approach to engage customers in a resonating and customized way by leveraging insights beyond the classic social clusters, demographic insights and quantitative data. We will discuss techniques and processes that create meaningful mindsets and lifestyle insights to meet customer expectations and adopt to user needs in a real time context. ( ie through start-ups and AI)
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