Customer experience and product, personalisation and loyalty
EPISODE: HAC09
SPEAKERS
HARALD DEPROSSE, MILES AND MORE, MANAGING DIRECTOR
JOUNI OKSANEN, AIR BALTIC, SVP ECOMMERCE, MARKETING AND SALES
ALI REBAIE, DATA ANTHROPOLOGIST, REBAIE ANALYTICS GROUP
MODERATED BY
KERSTIN LOMB, SUN EXPRESS, CMO BRAND, MARKETING & CORPORATE COMMUNICATIONS

Show notes
CUSTOMER EXPERIENCE AND PRODUCT, PERSONALISATION AND LOYALTY
OPPORTUNITIES THROUGH INTELLIGENT INNOVATION AND USE OF DATA AND AI TO BUILD CUSTOMER
STICKINESS IN A CHANGING ENVIRONMENT
Customers get ever more demanding, the market environment is fierce. As a result loyalty to a brand is not as straight forward as it used to be. We will discuss opportunities and challenges that this creates, how to find the right approach to engage customers in a resonating and customized way by leveraging insights beyond the classic social clusters, demographic insights and quantitative data. We will discuss techniques and processes that create meaningful mindsets and lifestyle insights to meet customer expectations and adopt to user needs in a real time context. ( ie through start-ups and AI)

All Episodes
HAC22 – The road to making ideas and innovation happen – The Fraport Experience
HAC21 – Design Thinking challenge – The outcome
HAC20 – A selection of future scenarios for aviation, travel, hospitality
HAC19 – Are you ready to board the flight to travel topia?
HAC18 – What decision makers need to know
HAC17 – No Limits? Start to change the way you work
HAC16 – How to make digitalisation happen and break down barriers
HAC15 – Customer insight and retail at Frontier Airlines
HAC14 – Innovative solutions to reduce the stress moments along the journey and turn them into opportunities
HAC13 – Key revenue optimisation strategies in the current dynamic environment
HAC12 – Post sale optimisation and how personalisation changes everything
HAC11 – The future for codeshares and interline partnerships has started
HAC10 – Retail and customer experience stories
HAC09 – Customer experience and product, personalisation and loyalty
HAC08 – Personalisation – The new basis to loyalty
HAC07 – Airbus connected cabin experience
HAC06 – How the digital customer can drive more revenue for airports, airlines and their commercial partners
HAC05 – Innovating to increase revenues
HAC04 – Unleashing growth with automated conversations for airports
HAC03 – Grand Opening Panel: No Limits
HAC02 – Where the airport world is moving
HAC01 – Change is the new normal: Getting ready for the future – Now
HAC00 – Hamburg Aviation Conference in cooperation with the “Mobility Show”
Mobility Show: Bewegende Innovationen
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